The 5 Types of Videos Facebook Pays Creators For

Facebook has become more than just a social platform. Today, it is also a place where creators can earn real money. With billions of users across the world, including millions in Africa, Facebook gives video creators the chance to monetize their content. If you are looking to grow your audience and earn, you need to know the exact types of videos Facebook pays creators for.

In this guide, we will break down the five most profitable formats, show you how to use them, and explain why they work.

1. In-Stream Ads on Longer Videos

The first type of content Facebook pays for is longer-form video with in-stream ads. These are the short ad breaks that appear in videos over three minutes long. When viewers watch your content and sit through ads, you earn revenue.

Creators in Africa are already using this model to grow consistent income. The key is producing engaging stories, tutorials, or talk shows that keep people watching. The longer they stay, the more ad placements you can include.

Tip: Keep your videos structured, with hooks at the start to hold attention.

Learn more about Facebook In-Stream Ads.

2. Facebook Reels

Short-form video is exploding. Reels are Facebook’s answer to TikTok and Instagram Shorts. They are fast, fun, and easy to consume. Facebook pays creators who publish engaging Reels because the format drives massive engagement.

For African creators, this is a huge opportunity. Whether it’s comedy skits, educational snippets, or music clips, Reels attract younger audiences who love quick entertainment. The more your Reel gets shared, the higher your reach.

Pro Tip: Use trending audio and hashtags to get discovered faster.

3. Live Videos With Stars

Facebook also allows creators to earn through Stars during live videos. Fans buy Stars and send them to creators while watching. Each Star equals real money.

This is powerful because it builds community and gives loyal fans a way to support you directly. African musicians, comedians, and educators are using live sessions to interact with fans and earn while streaming.

If you want to boost Star earnings, encourage viewers to engage by answering questions and giving shout-outs during the live.

Check out more about Facebook Stars.

4. Subscription-Based Videos

Subscription content gives fans exclusive access to premium videos. Facebook lets creators set a monthly fee, and subscribers unlock private streams, tutorials, or behind-the-scenes clips.

For example, a fitness coach in Lagos could offer exclusive workout sessions. A music teacher in Nairobi could share paid guitar lessons. Subscriptions turn your fans into a stable income source.

This model is especially powerful if you have a strong niche community willing to pay for more value.

5. Branded Content and Partnerships

The last type of video Facebook pays creators for is branded content. Brands pay creators to promote their products in videos. Facebook has tools that connect influencers with advertisers looking for authentic voices.

For African creators, this is gold. Local and international brands are eager to reach audiences across the continent. By partnering with them, you can produce sponsored videos that both entertain and earn.

Transparency is key. Always use the Branded Content tag to comply with Facebook’s rules.

Learn more on Facebook Branded Content.

How African Creators Can Maximize Earnings

Now that you know the five types, it is time to create a strategy. Mix short Reels with long videos to diversify income. Go live often to build a community. Offer subscriptions to your most loyal fans. And explore branded partnerships when your audience grows.

Remember, the most important factor is consistency. If you post quality videos regularly, your chances of monetization grow faster.

SEO Tip: Use Keywords Wisely

If you are serious about growth, you need visibility. Include keywords like “Videos Facebook” naturally in your titles, descriptions, and tags. Search engines will connect your blog post and video content with more users.

This increases organic reach, bringing new fans who may never have seen your videos before.

Final Thoughts

Facebook has created multiple ways for creators to earn. From in-stream ads to subscriptions, each format has unique strengths. African creators now have the chance to grow audiences, impact communities, and build income streams.

The secret lies in learning the system, staying consistent, and engaging your fans. With these five types of videos Facebook monetizes, your journey to online income can start today.